Download PDF by John Coupland: ACCELerate Your Social Media

By John Coupland

ISBN-10: 1908746610

ISBN-13: 9781908746610

Social media. a method or one other, all of us appear to be 'doing it'. nice. notwithstanding, doing what precisely? Are you getting the consequences you predict? Do you will have an method that really offers ROI? In our ever busy and noisy international, all of us want readability. John Coupland has constructed 5 key ACCELerators™ that you can comprehend go back on funding. those are underpinned through what he refers to as tactical engagement recommendations which permit you to combination your social media along with your all-important off-line networking. No hype. a hundred% truth. learn this e-book, follow what John stocks with you, and you'll ACCELerate™ Your Social Media.

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I share this because I feel blessed that I have met many people across the world, from many different backgrounds. People fascinate me – they always have done. No matter what race or creed. As a boy, I used to play football with the Malay and Chinese kids from the local ‘kampong’ (village) in Singapore. To the Malays, I was John, the ‘orang puteh’ and to the Chinese, I was an ‘Ang Mo’, both terms differentiated me from them, as a European. However, I grew up knowing that they were genuinely only endearing terms.

You’ll be amazed how much your fellow networkers will give you the benefit of the doubt, especially if you already have a good reputation. I share this because I have made my fair share of mistakes, believe me. However, with a good overall reputation, people are more forgiving than you may think. Avoid over complicating things. Simply remember this: If in doubt, leave it out. Adaptability rules Here is an extract from my LinkedIn profile: ‘My background is diverse and unique. Having lived and worked in Southeast Asia and travelled worldwide, I apply this grounding to my professional and personal life.

People love to talk about themselves: imagine how much higher that figure is likely to be today with the plethora of social media opportunities we have. Try it: count how many times the word ‘I’ appears in your outbox. So therein lies the double-edged sword of social media engagement: how do we harness the opportunity social media affords us to promote ourselves, without losing the one, priceless commodity of the people we want to engage with – their attention. ”’ There are many other clues too in this wise book, where John challenges serious business owners to look at how they engage with social media; to evaluate their goals and motivation; and to apply some well-considered strategies to accelerate the return on their investment in social media.

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ACCELerate Your Social Media by John Coupland

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