's Adbusters, Issue 94: Post Normal PDF

AB94: publish Normal
(March/April 2011)

Featured during this issue:

inventive Director: Pedro Inoue
Micah White on a possible way forward for activism
Mikkel Borch-Jacobsen at the risks of bipolar medications
Manfred Max-Neef on barefoot economics
David Orrell questions the mythology at the back of neoclassical economics
We ask “What is normal?”

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Additional resources for Adbusters, Issue 94: Post Normal

Example text

This gap was rapidly filled by the growth of private training agencies (PTAs), whose main incentive was to try to make a profit out of training. Their continued participation in the YTS has continued to influence the quality and type of off-the-job training provision available (see case 1 in Chapter 3). 14 This more specific recognition of different types of schemes is particularly important for understanding how a hierarchical training programme works to deepen and further fracture existing divisions within the youth population.

The very things that most working class school leavers already know how to do . . are given the honorary status of mental labour under the middle class cultural code and appear as special skills and expertises these kids lack. However, as will become clear, this revamping is no simple or easy task, nor is it undertaken through any monolithic method. There are very different types of schemes on the YTS and young people react differently to varied forms of discipline, pedagogy and off-the-job training methods.

Advice about schemes, rather than jobs, has become the norm. Earlier, I argued that many working-class schoolleavers became acutely aware that their chances of obtaining employment were slim. For some, this realisation began in school: Mick: Everyone was sayin', everyone didn't think we'd get a From School to Schemes 39 job. Everyone thought we'd go straight on the dole ... Yuh had a career lesson, listen, yuh had a career lesson, instead of talkin' about jobs, they talk about how to sign on the dole.

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Adbusters, Issue 94: Post Normal


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